Michael Kors approached us to help them conceive, launch and manage a pan-European digital campaign for Christmas 2015, giving their fans the opportunity to create and share a seasonal wish list with their loved ones. With over 100 participating stores and multiple data feeds, Michael Kors needed a slick, highly robust solution that gave them complete visibility of campaign results in real time.
We designed and built the wishlist.michaelkors.com stand-alone website in 5 languages, allowing visitors to create a shareable wish list from a huge selection of items, populated from a live product feed.
We integrated with Apple Wallet, giving the ‘gifter’ the option to add a pass to their phone, which reminded them of the wish list ID whenever they were near a Michael Kors store.
We equipped over 100 stores across Europe with iPads, complete with our custom sales assistant portal. This meant staff could view any list, check stock and mark off items as they were purchased in store.
All of this data hooked into an intuitive client dashboard, giving campaign owners full visibility of key statistics in real-time.
We recommended a marketing plan that included comprehensive e-mail communications at all stages of the campaign. We also flipped remarketing on its head by targeting the ‘gifter’ alongside the main consumer audience. This was backed up with highly efficient paid social activity.
The campaign was also supported with a range of OOH advertising including London bus wraps and digital display boards in high footfall locations across London. We produced a range of marketing collateral including bag stuffers and POS displays.
See for yourself
The campaign has now finished but if you'd like to see it for yourself, let us know.Get in touch