Helping a world-leading medical institution stand out
Following a successful launch of a new brand for Harvard MCB, Hex was approached to develop a new identity and Wordpress website for The Department of Molecular Biology at Massachusetts General Hospital.
The insight
Molecular biology was seen as being complex (which it is) and at times, dull (which it isn't). The MolBio Dept. wanted to create a new brand and site which broke the mould and helped them stand out as the innovative, creative and inspiring group of people that they are.
The change
In homage to the microscope - a device that enables ground-breaking work - we crafted an identity that balanced vivid microscopic imagery with clean, technical layouts and bold, uncompromising typography. All existing content was audited and pared back to a search-led taxonomy built on an easy-to-manage Wordpress CMS.
The result
It's now far easier for prospective students to find key information on a site that mirrors the incredible research being conducted at the department.
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