The insight

Protas, a groundbreaking non-profit clinical trials organisation, faced a significant challenge: their digital platform did not effectively communicate the organisation’s innovative approach to clinical research. The existing website lacked clarity and user engagement, with a design that failed to convey Protas’ mission to potential partners, donors, and the wider scientific community. Additionally, their digital infrastructure was not equipped to handle the dynamic needs of a rapidly growing organisation focused on complex, large-scale clinical trials.

The change

We collaborated with Protas to transform their digital presence, ensuring it mirrored the cutting-edge nature of their work. Our team undertook a comprehensive redesign of the website’s information architecture and user experience, focusing on clarity and engagement. We developed a new visual identity that aligned with Protas’ mission, combining professionalism with an innovative edge. The website was replatformed onto a modern CMS, allowing Protas to manage content efficiently and scale their digital operations as the organisation continues to grow. We also integrated features that support their unique needs, such as detailed project pages, research updates, and an easy-to-navigate resource library.

The result

The revamped Protas brand and website now serves as a powerful tool in advancing their mission. The site effectively communicates their vision and approach, resulting in a marked increase in engagement from potential partners and donors. The clear and intuitive design has improved user experience, making it easier for visitors to explore ongoing projects and access key resources. Internally, the Protas team now enjoys a streamlined process for updating content, allowing them to keep the site dynamic and responsive to their fast-paced environment. Overall, the new website positions Protas as a leader in the clinical research space, capable of driving forward their ambitious goals.