Transforming website performance for a food waste pioneer
Too Good To Go’s website could have been the cornerstone in convincing B2B customers to sign up to the fight against food waste. But a legacy CMS, outdated IA/user journeys and poor performance were holding it back.
The insight
Too Good To Go’s website could have been the cornerstone in convincing B2B customers to sign up to the fight against food waste. Outdated IA/user journeys were holding it back. The UI design didn’t reflect the well-crafted brand. The site wasn’t performant, well optimised for SEO or accessibility, and a legacy CMS was a real pain point for international content teams who needed to update the site regularly with ease.
The change
In collaboration with Too Good To Go’s commercial, brand and digital teams, we overhauled the website IA/UX to serve both B2C and B2B audiences. We worked alongside the brand team to refresh the digital brand and built out a flexible, scalable design system. We then replatformed to a Sanity CMS headless setup with streamlined permission groups, modular content block patterns and customised publishing pipelines to empower their international teams.
The result
A clearer, more compelling, scalable and highly performant product that converts prospective customers much more effectively and is much easier to update and evolve. Equally important, it’s Too Good To Go’s ‘window to the world’ that the whole organisation can now proudly stand behind.
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increase in conversions
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Choosing a new digital agency to work on a business critical project when time is tight and standards are high can be very tough. From strategic leadership, to a new design system with a full technical implementation across multiple countries - Hex have been truly amazing from start to finish.
Tony Fletcher
VP Global Advertising, Media & Digital Marketing
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Take the first step towards high performance
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