Reimagining how conservation data is designed, delivered, and used at scale
BirdLife International is the world’s leading authority on bird conservation, but its biodiversity data wasn’t working as hard as it could. Underutilised in outdated systems and inaccessible formats. We partnered with them to design and build a powerful, open-access platform that transforms decades of science into a digital tool for global advocacy, research, and nature-positive action.
The insight
BirdLife International needed to radically improve how its global biodiversity and avian conservation data was accessed, understood, and applied. As one of the most trusted scientific voices in nature conservation, BirdLife had a unique opportunity - and responsibility - to create a digital platform that could empower policymakers, researchers, conservationists, and citizen scientists to make better decisions for the planet. But legacy systems, fragmented user journeys, and information overload were limiting the reach and impact of this critical data. BirdLife needed a bold reimagining of the experience, not just a rebuild.
The change
We partnered with BirdLife International to co-design and develop the new BirdLife DataZone — an open-access platform that makes decades of species and site-level data intuitive, interactive, and actionable.
The result
We completely transformed the platform’s information architecture, UX, and UI, enabling BirdLife to serve multiple audiences through a single, coherent interface; increase visibility and utility of its Red List and IBA/KBA datasets; and drive more effective conservation advocacy, awareness, and funding. Early analytics show a strong uplift in traffic, engagement time and dataset downloads. The platform is now a flagship expression of BirdLife’s role as both a scientific authority and a dynamic, digitally enabled global campaigning organization.
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Take the first step towards high performance
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