The insight

Corlytics were looking for new ways to increase visibility of their product. We collaborated on and launched a publishing platform concept that would act as an authoritative layer at the top of their marketing funnel. Speed to market was critical to ensure they stayed ahead of the competition.

The change

We teamed up with two sector-leading journalists to create a distinctive and differentiated compliance news platform with an independent editorial voice. This included a brand system that reflects authority and expertise and a design that delivers a clean, sophisticated experience with intuitive navigation and readability. Built on WordPress, the platform is scalable and easy for the internal team to manage independently.

The result

~150 pieces of PR coverage, >1000 WAUs from month 1 and the foundation of a media brand that can spin up additional revenue streams for the business.