The insight

Borough Market approached us to enhance their digital footprint as well as highlighting their brand ethos and core values. They recognised the necessity of a website that not only reflected their brand essence but also facilitated seamless content management for easy maintenance and updates.

The change

Understanding that the essence of their brand needed to permeate every aspect of their online presence, we delved into competitor analysis, user behaviour reviews, and stakeholder surveys. These insights guided the overhaul of both UX and IA. It was evident that the traders, integral to Borough Market’s operations, needed to be prominently featured, becoming pivotal in our design approach.

The result

A dynamic website that not only adhered to the new brand guidelines but also empowered Borough Market with a user-friendly CMS. We provided them with a backend solution that enabled swift content updates without the necessity of development intervention. This agility fostered a sense of ownership and control over their digital narrative and operations.