The insight

Nordoff and Robbins, the UK’s leading music therapy charity, needed a digital platform that truly reflected the profound impact of their work. Their existing website struggled with outdated design and a clunky user experience, which hindered their ability to communicate effectively with their diverse audience – from donors to healthcare professionals. Additionally, the legacy CMS made it difficult for the internal team to keep the site updated with fresh content, leading to missed opportunities for engagement and support.

The change

In collaboration with Nordoff and Robbins, we embarked on a comprehensive redesign of their digital presence. We restructured the website’s information architecture and user experience to cater to the varied needs of their audiences. Partnering closely with their team, we refreshed their digital brand and developed a scalable, user-friendly design system. We then replatformed the website onto a modern CMS, providing Nordoff and Robbins with the flexibility and control needed to manage content effortlessly. This included creating accessible pathways for all users and ensuring the website adhered to best practices in SEO.

The result

The new Nordoff and Robbins website is a powerful, engaging platform that effectively tells their story and drives action. The site now offers a seamless user experience, significantly improving engagement, with a 35% increase in time spent on the site. The streamlined donation process has led to a 42% uplift in online donations, and the internal team can now easily update the site, keeping it dynamic and relevant. Most importantly, the site stands as a digital showcase that reflects the charity’s mission and impact, empowering them to reach more people than ever before.