The insight

Following the successful launch of another circular economy product, Charlotte and thelittleloop team got in touch with Hex to discuss how to increase the conversion rate on the website.

The change

Fully immersive discovery phase with key stakeholders to pinpoint drivers to achieve thelittleloop’s objectives, which focussed our efforts towards mixed-method user research and reworking UX flows based on our hypotheses - whilst always remaining true to thelittleloop’s values.

The result

High fidelity UI designs and updated information architecture for a simpler and more visual trade-in journey along with an updated credit system, allowing users to run through the journey with ease regardless if they are swapping, choosing or returning items.