The insight

Qualitative and quantitative user research established key pain points on the existing platform, allowing us to work with the IBE team to establish a prioritised plan for the holistic platform evolution.

The change

Created a bespoke product management system used by the IBE team alongside Hex to manage a multi-streamed product strategy. We helped the client zoom-out to create a coherent set of goals and priorities centred on the users, and set to work on executing the plan.

The result

By combining quick-win UX/UI improvements and longer-term feature updates with refreshed brand customer engagement touch points, we not only transformed the product but also how the product was communicated to the market.