A fresh brand and a new digital home for a global property portfolio
The insight
With a growing portfolio of properties across 13 markets, Pembroke's digital presence was fragmented and difficult to navigate. It was time to consolidate old, underutilised websites to in a single, multi-language hub to create a more seamless, less complex visitor experience.
The change
A fully immersive discovery phase including stakeholder workshops, user behaviour analysis and the mapping of key journeys on the current platform identified the need for a full IA and technical overhaul.
The result
Fully refreshed UX and UI built on top of a robust and scalable Wordpress CMS, utilising a brand new custom mega-nav, clear asset taxonomy and multi-language switching, allowing users to intuitively navigate to different properties in different regions.
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They very quickly understood the challenges with our existing website, provided us with recommendations for improvement and provided a refreshed, dynamic and contemporary design.
Karen Mensah
Digital Marketing Consultant
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Take the first step towards high performance
Call us or drop us a message and we’ll call you. We’d love to talk.